Usable Usability - Master Class

Learn from master of usability, Eric Reiss - December 16, 2015 (Tel-Aviv)

A full-day master class on creating usable and useful products

How do we create “usable” stuff that people will buy and love? What makes a product useful? How you evaluate and improve the usability of your products? This world-renowned master class will give you the answers you need! And it’s coming to Tel Aviv on December 16! You don’t want to miss it!

Learn the science for creating usable products

You don’t need an advanced degree in Human-Computer Interaction to understand usability. In fact, most usability issues, when you open your eyes to them, are head-slapping “why didn’t I see this before” moments – and the solutions become obvious to everyone. If you follow Eric’s simple model, you’ll be able to make meaningful changes with a minimum of resources. And this is the essence of LEAN – making the most of your time and money while improving the user experience for your customers.

Eric Reiss is a world-renowned usability expert. He is the author of various best selling books including Practical Information Architecture, Web Dogma ’06 and Usable Usability. Reiss is the CEO of the Copenhagen-based FatDux Group ApS, an international user-experience deisng company headquartered in Copenhagen, Denmark. He has lectured on design principles at the Bauhaus University in Weimar, former Professor of Usability and Design at the IE Business School in Madrid. Attending his speaking events is not only educational and useful to your business but it has often been described as very comical and entertaining.

Who should attend?

If you’re on a project team – as a designer, engineer, developer, or project manager, you’ll come away with a simple roadmap that will show you what you need to do to your make stuff even better. If you’re an entrepreneur, you’ll discover how to make sure your great idea becomes a great product. And if you’re an executive, you’ll be able to guide your company to greater profits. Are you a student? Eric will help you become a disruptive innovator!

Time and Date:
Wednesday, December 16, 2015
09:00 – 17:00

Location:
Tel Aviv-Yaffo Academic College
Khever ha-Le’umim St 10
Weston Building (Building #2), 1st Floor Auditorium

What you’ll learn

Proven tools that simply make products better, from the users' perspective


Essential elements to consider when planning digital product or service


Simple guidelines and checklists to help you evaluate and improve your own products


How to recognize, avoid and remedy common and not-so-obvious usability issues


Register now.

The price below includes light breakfast, snacks throughout the day and a full lunch.

About Eric’s best-selling book

This master class is based on Eric Reiss’ best-selling book, Usable Usability: Simple Steps for Making Stuff Better (John Wiley & Sons, New York) The A-to-Z guide to spotting and fixing usability problems. The book is filled with guidelines and checklists to help ensure your business has happy customers along with successful products. Techniques for exceeding user’s expectations and improving the overall quality of a user’s experience are highlights of the book and are presented in an easy-to-apply manner which is the cornerstone of Reiss’.
Now available in four languages!

Frequently Asked Questions

First of all, the price is right! Eric’s workshops and master classes usually sell out at EUR 800 a ticket! Here, you’re getting a full day with him and a brilliant opportunity to interact and ask questions. And in terms of the concrete take-aways, you can’t beat these:

  • The knowledge needed to make you an even more valuable member of your team
  • Quick-and-dirty tips and tricks from one of the world’s leading usability gurus
  • An introduction to a new way of thinking about usability and user experience
  • A precise, 10-step roadmap for what your company needs to do NOW if they want to succeed

Usability builds on three basic E’s – Ease, Elegance, Empathy. This full-day master class will show you a simple, alternative way to cut the usability cake – a method for evaluating and improving products and services that has proven successful with clients, business students, and even seasoned usability professionals. What’s more, it includes a hands-on way for individuals within a large organization to carry out guerilla-style usability hacks that can be used to show the value of usability to the people in charge of the budgets.

Ease of use – the product does what I want it to do. This deals with physical properties. Hence, the interactive elements should be:

  • Functional (the buttons work, the speed is acceptable)
  • Responsive (the application reacts to your input, the application provides cognitive feedback)
  • Ergonomic (Fitt’s Law, keyboard shortcuts, field tabbing, etc.)
  • Convenient (content and interactive objects are there where I need them and elements that are needed simultaneously are visible simultaneously)
  • Foolproof (less risk of error through RAF – Remind, Alert, Force. Less reliance on instructions)

Elegance and clarity – the product does what I expect it to do. This deals with psychological properties. Hence, interactive elements should be:

  • Visible (controls that can’t be seen don’t exist. Cut down the visual noise. Think feng shui)
  • Understandable (clear and concise, no unexplained icons, colors and physical groupings for related functions and to improve scent)
  • Logical (don’t make me think, build sensible flows)
  • Consistent (always the same name for the same function, no reuse of icons for different functions, no behavioral changes as objects open or close)
  • Predictable (functions and navigation always in same place, elements don’t suddenly change behavior)

Empathy – understanding and addressing the needs of the users. After all, you can’t practice user-centered or user-driven design if you don’t care about these folks. Discussion of how innovation can be used in an empathetic and profitable way by designers.

Full refund if you cancel before December 7, 2015. After that we cannot offer any refund.

Tel Aviv-Yaffo Academic College
Khever ha-Le’umim St 10
Weston Building (Building #2), 1st Floor Auditorium
Wednesday, December 16, 2015  / 09:00 – 17:00

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