Microcopy is the written words on websites and apps that motivate users into action, reinforce the bond between them and the brand, help the users perform tasks easily, and in general – remake ordinary boring screens into an interesting, exciting and fun-filled experience. For example: Text on buttons, website sign-up and login, error messages and how to prevent them, input fields and what appears in them, newsletter sign-up, instructions on how to fill a form, confirmation messages and more.
In this presentation, you will get acquainted with principles and practical tools you can immediately implement on your website, in order to write experience evoking microcopy, enhance usability, boost up conversion rates, strengthen your brand and emphasize its uniqueness. The presentation is illustrated by dozens of examples in both Hebrew and English from websites and apps from Israel and abroad.
Kinneret Yifrah – Founder of Nemala – Microcopy Studio; Author ofMicrocopy: The Complete Guide; lectures in conferences and gives workshops to organizations, the UX and product community, website and digital managers and the content community.