As companies have shifted to providing their products and services through SaaS (Software as a service) models , the accessibility of understanding their users, is at level of such detailed understanding. In our lecture, I’ll break down the ways in which analytics can be used to drive a successful user experience.
Analytics driven UX is the new paradigm in giving your users the best possible experience, and we’ll take a deep dive into popular tools such as Segment, Totango, Heap Analytics, and more.
Omri Ziv is a director of product at Clarizen, a startup in the Saas work collaboration field. As the main focus of his role, Omri works closely with R&D in order to enrich Clarizen’s platform capabilities . Prior to his current role, Omri worked as a senior delivery consultant managing enterprise deliveries and gained his certification as a PMP. Omri has worked with global companies such as Unilever, McKinsey, KPMG and more.
For the past 12 years, Omri has been working in the software & technology space. Omri began his career path in 8200, the intelligence unit of the Israeli army. He holds a first degree in Information Systems Management, and an MBA from Tel Aviv University.